Chapter 28 Brand Planning

  When Liu Xiaorong saw Zhan Fei, Zhan Fei also flashed a hint of unusual color. She opened a women's clothing store and often had young men bring their girlfriends to buy clothes. She was also aware of her own charm, and many young people who saw her couldn't help but take a second look at her. That stunning gaze was something that her sixth sense could not escape.

  But today was an exception, Xiao Jie's son actually completely ignored his charm, could it be that he had really gotten old?

  No, no, no. This little guy is infatuated with design, that's why he can design such great clothes. And this kind of genius, is often a bit eccentric, so they tend to ignore their own charm.

  Liu Xiaorong thought to herself, but her mouth said: "Xiao Fei, the clothes you designed have a magical power that turns decay into magic. When people see them, they can't help but want to buy them. I feel like your clothes are like people, with their own temperament and charm. This charm is something I've never seen in those thousands of yuan worth of branded clothes."

  "So I think you can totally create your own clothing brand, go out of this city, even out of Asia, and go to the world."

  Upon hearing Liu Xiaorong's words, Xiao Yufeng's face also revealed a hint of a smile. Her son was capable and being praised by others made her feel proud and honored.

  Moreover, she is also familiar with Liu Xiaorong, who has also received higher education and has a very good family background, her vision is much stronger than hers.

  Xiao Yufeng also went to university, but dropped out in her sophomore year due to pregnancy. She was then driven out by her family and had to raise her child on her own, later opening a clothing store. As a result, she didn't have the same level of insight into external matters as Liu Xiaorong did.

  So, if Liu Xiaorong has a relatively good method, Xiao Yufeng is also very supportive of cooperating with Liu Xiaorong to try and create her own brand. Zhan Fei thought for a moment and said: "Liu sister, what's your specific idea?"

  Liu Xiaorong listened and said, "First of all, we must register a brand name. Then, with our two stores as the main base, we will first deal with other clothes and then hang up all the clothes you designed. First, let's make a name for ourselves in this small horse district."

  At the same time, we will open online stores on the internet, where information spreads quickly and it's easier to make a name for ourselves. Once people have a certain understanding of us, we'll start opening branch stores, contacting local distributors, and continuously expanding our sales area to maximize market share.

  Hearing Liu Xiaorong's words, Zhan Fei said, "This is probably very difficult."

  "Why?"

  "Because of my attire, I have to do it myself. If someone else were to do it, it would lose its charm and wouldn't be as captivating as it originally is."

  Upon hearing Zhan Fei's words, Liu Xiao Rong's face revealed a hint of joy and she said: "Your meaning is that your clothes can't be replicated?"

  Zhan Fei listened and nodded in agreement, saying "That's right."

  Liu Xiaorong listened and said: "That's even better."

  Zhan Fei listened, a hint of puzzlement in his eyes, waiting for Liu Xiaorong's explanation. Liu Xiaorong said, "You also know that in our China, the problem of piracy is very serious. There are countless pirated games, software, books, and movies. The two giants of the internet industry, Penguin and Baidu, have made their fortunes through piracy. Not to mention other aspects of piracy."

  I was worried that once your fashion design spreads, others would imitate it, and soon our products would completely lose their advantage. That's why I thought of quickly occupying the market and expanding sales areas to prevent those cakes from being occupied by those despicable counterfeiters.

  However, if these clothes are non-replicable, then it's a completely different story. We don't have to worry about the market being snatched away or rush to open up the market. We can take the high-end route, with limited sales every day, and offer discounts in the initial stage to make a name for ourselves.

  "When the reputation is big, the discount activity will be cancelled directly. The original price of thousands of yuan per piece of clothing will also be restored to tens of thousands or even higher prices. In this way, the profit will not be less, and our brand will become a very high-end brand. However, are you sure your clothes won't be copied?"

  Zhan Fei listened and said, "Liu Jie, you should also know how to make clothes, right? You can try it yourself. I'll go get a pair of shorts, and you just copy them exactly. See if you can replicate them. The materials are all in the sewing room, there won't be any difference."

  Having heard Zhan Fei's confident words, Liu Xiao Rong said: "Alright, then I'll go give it a try."

  After about half an hour, Liu Xiaorong walked out of the sewing room with two beige linen shorts in her hand. Then she said: "You see, which one of these two is made by me?" Hearing Liu Xiaorong's words, Xiao Yufeng and others looked carefully at the two clothes, but they were completely identical.

  At this time, Zhan Fei suddenly spoke up: "Liu Jie, those two pairs of shorts were made by me personally."

  Upon hearing Zhan Fei's words, Liu Xiao Rong's face revealed a hint of bitter smile, then she took out another pair of brown shorts from behind her and said: "Zhan Fei is really impressive, you guys take a look, I made this myself, what's the difference between mine and Zhan Fei's shorts?"

  Liu Xiaorong said, putting the two shorts she made together with the other two. In terms of form, there was no difference between the two clothes, the fabric, dye and thread were all identical, but when placed together, people could easily tell them apart.

  Because of two pieces of clothing, the temperament gap is too big, it's like an emperor and a commoner growing up together. Even if the emperor and this ordinary person look exactly alike, even if they wear dragon robes on this ordinary person's body, there is still a huge gap between them. It's just like what a saying says: Wearing dragon robes doesn't make you look like a prince.

  The shorts made by Zhan Fei are for the prince, while the ones sewn by Liu Xiaorong herself are for the common people.

  Liu Xiaorong immediately spoke up, "Indeed, it's difficult to replicate. This temperament and flavor, even the most skilled tailor can't learn from it. Even if there is someone who can replicate it, they would be a big shot in the fashion industry and wouldn't bother replicating Xiao Fei's clothes. The issue of counterfeiting is indeed not worth worrying about, so our high-end route can continue."